Consulting Services

Auditory Insight’s consulting services span the entire breadth of marketing strategy, crucial for creating new markets and driving patient adoption, thereby increasing revenue.

Patient Needs

  • Patient Journey with Hearing Loss
  • Patient Unmet Needs
  • Patient Barriers to Seeking Treatment

Stakeholder Needs

  • ENT and Audiologist Needs in Treating Hearing Loss
  • Payer Needs for Hearing Loss Treatment
  • Other Hearing Loss Stakeholder Needs

Commercial Value Assessment

  • Patient Likelihood of Adoption
  • ENT and Audiologist Likelihood to Prescribe/Refer
  • Payer Requirements for Coverage

Competitive Differentiation Assessment

  • Value Proposition Development
  • Competitor Analysis
  • Scenarios for Competitive Differentiation

New Product Development

  • Target Product Profile
  • Efficacy and PRO Measures
  • Clinical Trial Input and Design Implications

Pricing and Forecasting

  • Pricing Ranges and Payer Comparables
  • High-Level Revenue Forecast
  • Detailed Pricing and Revenue Forecast

Go-to-Market Strategy

  • Patient and Providers Segments Definition
  • Patient Service Models
  • Payer Requirements for Coverage

Models of Care

  • Audiologist Model of Care
  • ENT Model of Care
  • ENT and Audiologist Likelihood of Referral

Post-Launch Marketing Strategy

  • Communications Channel Strategy
  • Advocacy Strategy and Other Strategic Partnerships
  • Lifecycle Management Strategies

Interested in learning more?

Contact Nancy M. Williams