Our latest thinking on the key strategic questions facing device and biopharma executives in hearing healthcare.
“Outcome uncertainty suppresses patient adoption of cochlear implants,” MedCity News, April 2022
Patient barriers to treatment play a significant role in low penetration in the CI market.
“4 Key Post-pandemic Trends for Marketing Hearing Care to Baby Boomers,” Hearing Journal, August 2021
The pandemic has brought into relief four key trends from telehealth to health and fitness tracking for this generation.
“Why consumers should make noise about Apple’s hearing health offering,” MedCity News, May 2021
An overlooked yet central aspect of Apple’s solution is that the AirPods Pro now integrates customized amplification with hearing protection.
“Lexie Hearing’s Innovations in the D2C Hearing Aid Market,” Hearing Health & Technology Matters, September 2020
Lexie Hearing’s D2C model of care anticipates OTC deregulation with a digitized onboarding process and in-situ hearing test.
“Online Hearing Testing: Listen Lively and Patient Engagement,” Hearing Health & Technology Matters, July 2020
Online hearing testing at Lively is mission-critical because it marks the first step in the company’s D2C model of care.
“How device makers are responding to Medicare Advantage’s quiet revolution in hearing health,” MedCity News, October 2019
With hearing loss considered to be a social determinant of health, Medicare Advantage payers have taken a more comprehensive approach to hearing healthcare over the last five years.
“How are global hearing aid companies planning for OTC deregulation?” MedCity News, August 2018
Once the FDA finalizes guidelines, the six global hearing aid companies will face a trajectory familiar to other sectors that have shifted to OTC in the past.
“When healthcare devices go over the counter,” MedCity News, July 2018
An important trend contributing to the consumerization of healthcare is the transformation of select prescription categories to over-the-counter.
“The convergence between hearables and hearing aids,” MedCity News, May 2018
The recent AAA 2018 convention in Nashville offered some examples of how the worlds of consumer listening devices and hearing aid technology are colliding.
“Incorporating Stigma Counseling Into Audiology Practice,” Hearing Journal, September 2018
The impact of stigma looms large, and incorporating stigma counseling into audiology practices is beneficial to patients and clinicians.
“To OTC or Not to OTC? How Audiologists Need to Respond to Over-the-Counter Hearing Aids,” Audiology Practices, Lead Article, March 2018
My recommendation: audiologists should conduct market tests now to start formulating their product and service strategies for when the Over-the-Counter (OTC) regulations take effect.
“With OTC Hearing Aid Act signed into law, industry should focus on patient engagement,” MedCity News, September 2017
Hearing companies are advancing towards the starting blocks for what’s shaping up to be a new race to solve hearing loss. Before sprinting ahead, they need to assess the role of patient engagement in their go-to-market strategies.
“Accommodating Active Lifestyles: Patient-Centered Hearing Care for Sports and Fitness,” Hearing Journal, June 2017
Is today’s hearing health care caught up with the specific needs of hearing-impaired and physically active patients?
“Added Value of Patient-Centered Hearing Care,” Hearing Journal, May 2017
Audiologists have a window of opportunity, before over-the-counter (OTC) hearing aids hit the market, to add value to their patient offering and differentiate their practices.
“A Brave New OTC-World for Audiologists,” Hearing Journal, February 2017
The FDA rocked the hearing-health world on December 7, 2016 by announcing its intent to consider a class of OTC hearing aids.