Hearing Loss Health Magazine-Covers

Our latest thinking on the key strategic questions facing device and biopharma executives in hearing healthcare.

hearing aid fitting

“How device makers are responding to Medicare Advantage’s quiet revolution in hearing health,” MedCity News, October 2019
Article

With hearing loss considered to be a social determinant of health, Medicare Advantage payers have taken a more comprehensive approach to hearing healthcare over the last five years.

hearing sound waves

“How are global hearing aid companies planning for OTC deregulation?” MedCity News, August 2018
Article

Once the FDA finalizes guidelines, the six global hearing aid companies will face a trajectory familiar to other sectors that have shifted to OTC in the past.

over the counter hearing aids

“When healthcare devices go over the counter,” MedCity News, July 2018
Article

An important trend contributing to the consumerization of healthcare is the transformation of select prescription categories to over-the-counter.

hearing loss image

“The convergence between hearables and hearing aids,” MedCity News, May 2018
Article

The recent AAA 2018 convention in Nashville offered some examples of how the worlds of consumer listening devices and hearing aid technology are colliding.

hearing journal cover

“Incorporating Stigma Counseling Into Audiology Practice,” Hearing Journal, September 2018
Article

The impact of stigma looms large, and incorporating stigma counseling into audiology practices is beneficial to patients and clinicians.

audiology cover

“To OTC or Not to OTC? How Audiologists Need to Respond to Over-the-Counter Hearing Aids,” Audiology Practices, Lead Article, March 2018
Article

My recommendation: audiologists should conduct market tests now to start formulating their product and service strategies for when the Over-the-Counter (OTC) regulations take effect.

man looking at phone

“With OTC Hearing Aid Act signed into law, industry should focus on patient engagement,” MedCity News, September 2017
Article

Hearing companies are advancing towards the starting blocks for what’s shaping up to be a new race to solve hearing loss. Before sprinting ahead, they need to assess the role of patient engagement in their go-to-market strategies.

hearing journal

“Accommodating Active Lifestyles: Patient-Centered Hearing Care for Sports and Fitness,” Hearing Journal, June 2017
Article

Is today’s hearing health care caught up with the specific needs of hearing-impaired and physically active patients?

hearing journal

“Added Value of Patient-Centered Hearing Care,” Hearing Journal, May 2017
Article

Audiologists have a window of opportunity, before over-the-counter (OTC) hearing aids hit the market, to add value to their patient offering and differentiate their practices.

hearing journal

“A Brave New OTC-World for Audiologists,” Hearing Journal, February 2017
Article

The FDA rocked the hearing-health world on December 7, 2016 by announcing its intent to consider a class of OTC hearing aids.

Interested in learning more?

Contact Nancy M. Williams