Online Hearing Testing
Click to see representative pages
Analysis along 20 test dimensions
D2C vs. global brand comparison
Proprietary patient engagement framework
10 illustrative best practice examples
Created specifically for executives and managers evaluating hearing healthcare investments in response to COVID-19, this study analyzes the top 16 U.S. online hearing tests within a proprietary framework of five patient engagement best practices. Supporting the comprehensive analysis are best practice examples from both D2C and global hearing aid companies’ online tests. Lead author Nancy M. Williams is President of Auditory Insight.
- Study page contains Auditory Insight Patient Engagement Framework for Online Hearing Testing
- Study page contains an original table or graph based on Auditory Insight analysis
- Study page contains an illustrative screenshot from the Auditory Insight Proprietary Database of Leading U.S. Online Hearing Tests
Executive Summary
- The crucial role of the online hearing test in the context of COVID-19
- Overview of the 16 online hearing tests by company brand
- Executive summary of recommendations relative to patient engagement best practices
- Auditory Insight Patient Engagement Framework for Online Hearing Testing (2)
- Study approach with proprietary framework and database
Situation Overview and Introduction to Online Hearing Tests
- Patient needs for online hearing testing in context of Auditory Insight Proprietary Framework for Patient Journey with Hearing Aids
- Patient demand for online hearing testing
- Selected company sales performance by model of care during COVID-19
Patient Engagement Best Practice #1
- Framework and executive summary
- Current context of patient needs
- Analysis of current tests 1a
- Best practice examples (2)
- Analysis of current tests 1b
- Best practice example
- Analysis of current tests 1c
- Best practice example
- Analysis of current tests 1d
Patient Engagement Best Practice #2
- Framework and executive summary
- Current context based on patient needs
- Analysis of current tests
- Best practice example
Patient Engagement Best Practice #3
- Framework and executive summary
- Current context of healthcare business trends
- Analysis of current tests 3a
- Best practice example
- Analysis of current tests 3b
- Best practice examples (2)
Patient Engagement Best Practice #4
- Framework and executive summary
- Current context based on Auditory Insight Proprietary Framework for Patient Journey with Hearing Aids
- Current context based on patient expectations set by Apple
- Analysis of current tests
Patient Engagement Best Practice #5
- Framework and executive summary
- Current context based on demographic characteristics
- Analysis of current tests 5a
- Analysis of current tests 5b
- Best practice example
Methodology
Appendix: Traditional Hearing Test in Sound Booth
The most comprehensive, current, and analytically-grounded study on online hearing testing’s crucial role in patient engagement in the context of Covid-19.
Ten key aspects separate this study from other available reports:
- Covid-19 context. Analysis of how Covid-19 is driving changes in patient behavior and accelerating demand for online hearing testing.
- Analysis of 16 tests along 20 dimensions. Comprehensive landscape assessment of 16 leading tests relative to best practices for patient engagement.
- D2C vs. global brand comparison. Insights on opportunities for D2C hearing aid brands versus global brands retailed through audiologists and other professionals.
- 10 illustrative best practice examples. Selected screenshots from current tests demonstrating best practices in action.
- Auditory Insight Patient Engagement Framework for Online Hearing Testing. Powerful proprietary framework–five patient engagement best practices and two guiding principles–structuring the study’s approach.
- Proprietary database of online hearing tests. Unmatched database–Auditory Insight Proprietary Database of Leading U.S. Online Hearing Tests–providing raw data for the analysis.
- Big Tech competitive context. Analysis of how apps from Apple and start-ups are changing overall healthcare diagnosis and testing.
- Patient journey context. Patient needs for online hearing testing across the Auditory Insight Proprietary Framework for Patient Journey with Hearing Aids.
- Insider perspective. Lead author Nancy M. Williams, a strategic advisor in hearing healthcare, has lived with hearing loss all of her life and is an internationally recognized hearing health advocate.
- Commitment to the highest quality insights. Analytical depth, strategic recommendations, and a unique perspective on online hearing testing.
The Auditory Insight Patient Engagement Framework for Online Hearing Testing structures the study’s analytical approach. The framework enumerates five patient engagement best practices, along with two guiding principles. The framework’s design ensures that the study’s recommendations are impactful to patients and actionable by hearing healthcare companies.
The Auditory Insight Proprietary Database of Leading U.S. Online Hearing Tests provides the raw data on current online hearing tests and examples of best practices in the industry. This database is unmatched in the industry, both in terms of the comprehensiveness of the data and its recency.
The authors also drew upon resources such as the Auditory Insight Proprietary Framework for Patient Journey with Hearing Aids and the Auditory Insight Knowledge Base on the Patient Journey with Hearing Loss in order to establish the current context for patient expectations and societal trends.
Finally, Auditory Insight’s expertise and thought leadership in hearing healthcare served as a foundation for the study’s insights and recommendations.
Nancy M. Williams, President and Founder, Auditory Insight
A strategic advisor and thought-leader on transforming hearing healthcare, Nancy M. Williams is Founder and President of Auditory Insight. Ms. Williams partners with senior executives of pharma, device, and retail companies to develop successful commercialization strategies in hearing healthcare. She also advises buy-side and sell-side entities evaluating hearing healthcare investments.
Ms. Williams’ articles on OTC deregulation, D2C hearing aids, and hearables in publications such as Hearing Journal, MedCity News, and Hearing Loss Magazine are widely read by consumers and hearing healthcare executives alike. A prominent hearing health advocate and speaker, she has addressed thousands. She served on the Board of the Hearing Health Foundation for four years.
At Auditory Insight, Ms. Williams leverages three core competencies to develop visionary solutions for investors and executives solving hearing loss: deep insight into patient needs, practical understanding of clinical behaviors of audiologists and ENTs, and unique viewpoints on how hearing healthcare is evolving.
A deeply personal experience with hearing loss informs Ms. Williams’ work: she has a genetic moderate-to-severe hearing loss, for which she has worn hearing aids since age 12.
Ms. Williams holds an MBA from Harvard Business School and a BA from Stanford University in Quantitative Economics, both with distinction.
Tori Tan, Consulting Analyst, Auditory Insight
Tori Tan serves as a consulting analyst with Auditory Insight. She graduated with a Masters of Public Health (MPH) from the Yale School of Public Health with a concentration in Health Care Management in May 2020. Past work experience includes Deloitte Consulting. She holds a B.A. in Molecular and Cell Biology from University of California, Berkeley.
Jake Langbein, Consulting Analyst, Auditory Insight
Jake Langbein serves as a consulting analyst with Auditory Insight. He is a Masters of Business Administration (MBA) candidate at the Yale School of Management with an expected date of graduation in May 2021. Past work experience includes Capital One’s Consumer Bank and Merck’s Global Vaccines franchise. He holds a B.A. in Psychology and Spanish from Georgetown University.